Dallas, Texas, plastic surgeon Farah Naz Khan, M.D., says 2017 is a year for practices to focus on improving their social media marketing (especially Instagram and Facebook).

“Instagram is especially useful because surgeons can post before [and] after pics and instantly get the point across! Most patients feel worn out after the holidays, and while they may be low on cash, they are looking for ways they can feel better and look more refreshed without spending too much money,” Dr. Khan says. “To that end, noninvasive services, such as fillers and Botox and treatments for facial resurfacing/skin tightening via lasers/radiofrequency machines are big in January [and] February.” Read the full article.